Best AI Logo Generators

Last updated on August 28, 2026

Looka, Brandmark, Canva’s built-in AI logo maker, and Tailor Brands are the four AI-assisted logo tools that come up most often when people search for a quick, professional-looking brand mark without hiring a designer. All four work in a similar way at a high level: answer a few questions about the business and pick some style preferences, review a batch of AI-generated options, customize colors and layout, then pay to unlock the actual export files. Where they diverge is what that payment buys – some charge a one-time fee per logo, others run as an annual subscription, and the file formats and commercial-use terms bundled into each tier vary in ways that matter once the logo needs to go on a sign, a product, or a client’s website. This guide compares all four on pricing, what file formats are actually included at each price point, and what commercial rights come with them, since for a logo specifically, the license terms often matter as much as the design output.

One thing worth flagging up front: pricing and packaging in this space change often enough that a specific number here can drift within months, and some vendors run different pricing structures for different products under the same brand – Tailor Brands, for example, sells both a standalone logo maker and a separate business-formation bundle that includes a logo as one of several perks, at different price points. The figures below reflect the logo-only products as of this writing; treat exact dollar amounts as approximate and check each vendor’s current pricing page before buying.

Looka

Looka is one of the longest-running AI logo generators and still one of the most straightforward: it generates a large set of logo concepts from your industry, name, and style preferences, lets you edit colors, fonts, and layout, and then charges per logo rather than requiring a subscription to see the results. The entry-level Basic package, priced around $20 as a one-time purchase, gets you a single logo file as a PNG only – fine for a placeholder or a quick social media avatar, but not enough for print or a real brand rollout. The Premium package, around $65 one-time, is the tier most people actually need: it includes the logo in PNG, SVG, EPS, and PDF formats, multiple color and layout variations, a transparent-background version, and unlimited post-purchase edits.

Beyond the one-time logo purchase, Looka also sells an annual Brand Kit subscription (roughly $96/year) that adds a larger library of branded templates – business cards, social posts, letterhead – built around the logo, and a Brand Kit + Web tier (roughly $129/year) that bundles in a basic website. Commercial usage rights are included on every paid tier: once you buy a logo, you own the composition outright with no ongoing fees or attribution requirement, and that ownership survives even if you later cancel a Brand Kit subscription. The one caveat is that individual design elements inside Looka’s library – specific icon shapes or font pairings – aren’t exclusive to your logo and could theoretically appear in a different combination on someone else’s Looka-generated mark.

Brandmark

Brandmark takes a similar per-logo pricing approach to Looka but leans more heavily on its AI actually understanding brand-appropriate color and style pairings rather than just producing a grid of icon-plus-text combinations. Like Looka, you can generate and preview an unlimited number of logo concepts for free, and only pay once you pick a design to actually download. Brandmark’s tiers run roughly Basic (around $25-35 one-time) for a PNG-only download, Designer (around $65-95 one-time) which adds vector source files – SVG, EPS, and PDF – plus a basic brand style guide, business card, and social media assets, and Enterprise (around $175-195 one-time) which adds several additional original concepts produced with input from Brandmark’s in-house design team.

Brandmark’s site describes full copyright for commercial and personal use as included with a logo purchase, though the practical takeaway is the same as Looka’s: the cheapest tier gets you a usable file but not the vector formats a printer or sign shop will ask for, so the mid-tier Designer package is the realistic minimum for a logo meant to represent an actual business rather than a temporary placeholder. If the brand identity work extends beyond the logo itself into ads, banners, or social graphics, it’s worth pairing whichever logo tool you use here with a dedicated design tool – see our guide to the best AI tools for banners and ads for options built specifically for that follow-on work.

Canva AI Logo Maker

Canva’s logo maker isn’t a standalone product – it’s a design template category and AI generation feature built into the broader Canva platform, which makes it the most convenient option for anyone already using Canva for other marketing materials, since the logo can be built and reused inside the same tool as everything else. Canva’s free plan lets you generate and customize a logo at no cost, but exports on the free tier are limited to raster formats – PNG, JPG, and PDF – with no true vector export. A Canva Pro subscription, priced around $12-15/month when billed annually (Canva has also offered a flat monthly rate closer to $18/month for month-to-month billing), unlocks SVG export for designs including logos, along with a larger library of premium templates and elements.

Commercial usage is generally permitted for designs made on both the free and Pro plans under Canva’s content license, though free-tier users need to watch for premium elements and templates that require a Pro subscription to use commercially without restriction – the editor will typically flag when a specific asset falls into that category. Because Canva isn’t purpose-built as a logo generator the way Looka and Brandmark are, its AI logo suggestions tend to be simpler and less varied than a dedicated tool’s output, and it doesn’t offer the same depth of brand-kit extras. The tradeoff is convenience and cost: if a Canva Pro subscription is already a sunk cost for other design work, generating and exporting a logo inside it is effectively free at the margin, whereas Looka or Brandmark mean an additional one-time purchase specifically for the logo.

Tailor Brands

Tailor Brands positions its logo maker as one piece of a broader small-business toolkit rather than a standalone product, and its pricing reflects that: rather than a one-time logo purchase, the logo-focused plans run as an annual subscription, roughly in the range of $48/year for a Basic tier limited to PNG files and resized social media versions, up to around $72/year for a Standard tier that adds SVG and EPS vector files with transparent-background and black-and-white versions, and around $156/year for a Premium tier that folds in an online store, social media scheduling, and basic analytics alongside the logo files. Tailor Brands separately markets an LLC-formation bundle under different plan names and pricing that includes a logo as one of several business-formation perks – that’s a different product line from the logo-only plans described here, and it’s easy to land on the wrong pricing page when comparing tools.

Commercial usage rights are granted in full once a logo is purchased on any paid Tailor Brands plan, with no ongoing licensing fee required to keep using it after cancellation. The practical case for Tailor Brands over Looka or Brandmark is less about the logo itself – reviewers generally rate its design output as comparable to, not better than, the two dedicated logo tools – and more about wanting the branding tools, storefront, and scheduling features bundled into the same subscription rather than assembling them from separate products.

File formats and commercial rights: what actually matters

Across all four tools, the pattern is consistent enough to plan around: the cheapest available tier from any of them typically gets you a PNG file and little else, which is usable for a website header or a social media profile picture but not for anything that needs to scale – a large banner, a storefront sign, embroidery, or a printed product line. SVG (and often EPS) files are what a print shop, sign maker, or another designer will actually ask for, because vector formats scale to any size without losing sharpness, and none of these four tools include vector export at their absolute lowest price point.

Commercial rights follow a broadly similar shape across all four as well: every one of them grants full commercial usage rights once you actually pay for a logo, meaning you can use it on products, marketing materials, and client work without attribution or ongoing fees. The nuance worth checking before buying is exclusivity – Looka and Brandmark both note that underlying design elements (specific icon shapes, font combinations) aren’t guaranteed unique to your composition, since they’re drawn from a shared library other customers can also access. That’s a low-probability but non-zero risk of a similar-looking mark showing up elsewhere, and it’s inherent to how template-and-AI-assisted logo generation works across this entire category, not a flaw specific to any one tool.

How to choose between them

For a one-off logo purchase with no ongoing subscription and full vector files, Looka and Brandmark are the more purpose-built choices, and the decision between the two mostly comes down to which set of AI-generated concepts looks closer to what you want after a free preview – both are worth trying since generating concepts costs nothing until you actually buy. Between the two, Looka’s Brand Kit add-on is the more developed option if you expect to need ongoing branded templates beyond the logo itself.

If a Canva Pro subscription is already part of the toolkit for other design work, generating the logo there avoids paying for a second tool, with the tradeoff of a smaller, less logo-specific AI feature set and an SVG export that’s gated behind the same Pro plan needed for everything else in Canva. Tailor Brands makes the most sense specifically for someone who wants the logo bundled with an ongoing subscription covering a storefront, social scheduling, and other small-business tools – not for someone who just wants the strongest possible logo design output for the lowest price. And regardless of which tool produces the concept, building the rest of a site’s visual identity – hero images, page layout, on-brand color choices – is a separate job; our guide to the best AI website builders covers where that logo actually gets used once it’s finished.